A ₹20 Cr portfolio needs proportional protection. Yet 78% of HNI families we survey have less than ₹2 Cr in term cover. This is a systemic blind spot our advisory practice has spent 10 years addressing.
The Under-Insurance Paradox
The more wealth a family accumulates, the more complex their protection requirements become — yet most wealth advisors neglect this. At TSS Global, our insurance practice was founded specifically to address this gap.
Why HNIs Under-Insure
- Aversion to 'cost' mindset: Insurance premiums feel like dead money
- Complexity: Most HNIs have multiple income streams, businesses, and assets making the right coverage structural work
- Lack of specialist advice: Most advisors don't have the expertise to model complex protection scenarios
The Right Framework
We think about HNI insurance in four layers:
- Income Replacement: High-sum term plans (₹10–50 Cr range)
- Business Continuity: Keyman insurance for entrepreneurial families
- Asset Protection: Commercial property, art, jewellery coverage
- International Coverage: Health + liability for families with global exposure